Welcome to Surfers Paradise in Varberg
- We are the Nordic region’s largest store specializing in windsurfing, foil, surfing, SUP, and kitesurfing.

The store is now open:
Monday–Friday 1:00 PM–6:00 PM
Saturday 10:00 AM–2:00 PM
Sunday 12:00 PM–4:00 PM

On days when we’re closed, the easiest way to reach us is via info@surfers.se

The online store is always open, and we ship orders almost daily.

Our hours of operation vary depending on the season.

Surfers Paradise, Varberg.

Surfers Paradise has been in Varberg since 1985. We started out in an old grocery store that was 70 square meters. After just a couple of seasons, we had grown, and it was time to move to larger premises. Today, we have a retail space of over 700 square meters in central Varberg.

In the late 1980s, we began importing products directly, which allowed us to cut significant costs and lower prices for our customers. We are also the importers for virtually all the brands we sell. By purchasing in bulk, we can keep costs down, and we can always deliver goods directly to customers since we have everything in stock. We also don’t carry winter merchandise and are always on the lookout for opportunities to purchase last year’s items at the best prices. We have a huge selection with everything you could want in stock.

We always strive to have knowledgeable staff, as it takes a lot of effort on our part as sellers to understand your needs as a customer.

All our staff are avid water sports enthusiasts with many years of experience. But there’s always something new to learn, and no one is perfect—so we’re always striving to improve!

Knowledge
We live for our water sports, and we spend a lot of time testing boards, sails, foils, wings, kites, and more.

Surfers Paradise—40 Years in Varberg.
In 2025, Surfers Paradise will have been in business for 40 years, and we’ve weathered the market’s ups and downs. More than 40 years as a water sports shop have given us a solid foundation. That can give you peace of mind if you need help after your purchase. We’re here for you.

All the major brands under one roof—for immediate delivery.
There aren’t many places in the world that offer and stock as wide a selection as we do. Our selection lets you pick and choose the board that’s right for you and your budget.

Lowest price.
If you find the item cheaper somewhere else—contact us, because we always try to match the price; our goal is to be the cheapest and the best.

Online store with fast shipping and secure payments.
We’ve been in the mail-order business since day one. Today, we have a well-functioning online store with fast, secure payments and a variety of payment methods. The online store’s inventory is linked to the physical store’s—so everything you see online is available in-store, and vice versa.

Our own repair center for sails and kites.
At our location on Södergatan in Varberg, we have a sail loft where we can repair your damaged sail or kite.

Surf Center in Apelviken—Surfers Center
You’ll find our surf center in Apelviken, Varberg. It’s a modern facility that has quickly become a popular gathering spot. Here, you can rent equipment and take courses in both surfing and windsurfing. Our popular youth courses also start here. Surfers Center in Apelviken is open during the summer. You can read more about our courses and the center here.

Kiteboarding School
We partner with some of Sweden’s best kite schools. You can book your kite course with us.

Surfers Center Haga Park, Öland.
For several years now, Surfers Paradise has been running the Haga Park Surf Center on Öland together with Anders Rolf.
Haga Park is known for its fantastic sea breeze. The Öland Windsurfing Club has since established a parking area and rigging spot near the sea. Here you’ll find a small shop, rentals, courses, and a kitesurfing school. The center on Öland is open from late May through late August. Read more about the Surfers Center on Öland here.

STORE PHOTOS.